Celsius Galaxy Vibe energy drink

Celsius is a globally recognized fitness and energy drink brand. Originally founded in 2004 as Elite FX in Florida, USA, the company focused on creating a science-backed, thermogenic beverage that aids metabolism. The specific product shown, Galaxy Vibe, was launched as part of a space-themed series and features a strawberry-watermelon flavor profile.

Celsius products are manufactured in multiple locations worldwide to serve different regions. For the Scandinavian market, the product is distributed by Celsius Sweden AB, and while the brand is American, production often takes place in various European facilities for local efficiency.

Celsius Holdings, Inc. is a publicly traded company on the NASDAQ. In 2022, PepsiCo made a significant strategic investment in the company and became its primary global distribution partner. As of 2026, Celsius Holdings continues to expand as a multi-brand functional beverage platform, having also acquired brands like Alani Nu and Rockstar Energy to diversify its portfolio.