SPIbelt running belt

SPIbelt, which stands for Small Personal Item belt, was founded in 2007 by Kim Overton in Austin, Texas. The brand was born out of a practical necessity when Overton, a runner and personal trainer, struggled to find a comfortable way to carry her keys during a run. The success of the original bounce-free design led to the creation of an entirely new category of fitness accessories.

While the brand has achieved international success and is sold in over 40 countries, it maintains a strong commitment to its roots. The majority of SPIbelt products are still handmade in Austin, Texas, which serves as both the brand's headquarters and primary manufacturing hub. This local production allows for high quality control and the ability to pivot into specialized markets.

Over the years, the brand has expanded its product line to include specialized medical belts for insulin pumps and EpiPens, hydration series, and eco-friendly options made from recycled materials. The company remains privately owned by its founder, Kim Overton, maintaining its status as a successful woman-owned business in the fitness and wellness industry.