MER Apelsin fruit drink

MER Apelsin is a classic Swedish non-carbonated fruit drink that has been a staple in the Swedish market since its launch in 1962 by MER AB. Known for its unique positioning that is neither juice nor soda, it became widely popular for its refreshing orange flavor and lack of fizz.

In 1997, the brand was acquired by The Coca-Cola Company, transitioning from its original Swedish ownership to a global beverage portfolio. Today, while it remains a quintessentially Swedish brand in identity and consumption, the production is managed through Coca-Cola's international infrastructure. Production for the Swedish market is often handled by Coca-Cola Europacific Partners, with primary manufacturing occurring in France and other European facilities to meet regional demand.