TEREA Tidal Pearl

TEREA Tidal Pearl is a specific variety of tobacco sticks designed for use with the IQOS ILUMA induction heating system. Unlike traditional cigarettes, these sticks are part of a 'heat-not-burn' technology that warms the tobacco rather than combusting it. This specific flavor, Tidal Pearl, typically features a menthol or cooling sensation that can be further enhanced by clicking a flavor capsule within the filter.

The TEREA brand was introduced by Philip Morris International (PMI) as a significant technological evolution of their previous 'HEETS' line. Launched globally starting in 2021 (initially in Japan), the TEREA sticks utilize a stainless steel heating element inside each stick to interact with the magnetic induction of the device. This innovation eliminates the need for a heating blade in the holder and simplifies device maintenance. Manufacturing occurs in several high-tech facilities globally, including major plants in South Korea (Yangsan), Italy (Bologna), and Greece (Aspropyrgos), to supply international markets.