Nick's Dark Chocolate Almond Sea Salt

Nick's (stylized as N!CK’S) is a Swedish health-focused food brand founded by entrepreneur Niclas Luthman in 2013. The brand's origin story is rooted in Luthman's personal health journey after being diagnosed with prediabetes. As a mechanical engineer, he collaborated with food scientists to develop a range of snacks, chocolates, and ice creams that are free from added sugar, gluten, and palm oil, utilizing plant-based sweeteners such as erythritol, stevia, and xylitol.

While the brand is headquartered in Stockholm, Sweden, its manufacturing has expanded globally to meet international demand. The company operates a significant purpose-built manufacturing facility in Bitola, North Macedonia, which produces tens of millions of bars annually. Additionally, Nick's has established a strong presence in the United States, where it utilizes local manufacturing partners to serve the North American market. The brand is owned by LUB Foods AB, a Swedish food-tech company that continues to manage its international expansion across Europe and the US.