Zeta Kidneybönor

Zeta is a prominent Swedish brand specializing in Mediterranean food products, most notably associated with high-quality olive oils, pasta, and legumes. The brand was established by Fernando di Luca, an Italian entrepreneur who moved to Sweden in 1961. After noticing a lack of Mediterranean ingredients in Swedish stores, he began importing maize oil in 1971 and officially launched the Zeta olive oil brand in 1974. Over the decades, Zeta has become a market leader in Sweden, expanding its portfolio to include hundreds of products that bring Italian and Mediterranean flavors to Scandinavian kitchens.

While the brand is deeply Swedish in its market presence and corporate identity, its products like these kidney beans are typically manufactured in Italy to maintain authentic quality and ties to the Mediterranean region. The production process involves sourcing beans and packaging them in FSC-certified cartons, which is part of the brand's commitment to sustainability and modern consumer preferences for eco-friendly packaging.

Today, the brand remains a family-owned enterprise under the umbrella of Gruppo Di Luca. The company is managed and owned by Fernando's three children: Christian, Gabriella, and Paola. This family stewardship ensures that the brand continues to focus on the original mission of promoting the health benefits and culinary joy of the Mediterranean diet, while maintaining a strong headquarters in Stockholm, Sweden.