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Frisk Clean Breath Peppermint

ownerPerfetti Van Melle Holding B.V. (Netherlands)
originItaly
manufacturedmultipleCountries

Frisk is a renowned brand of sugar-free breath mints, recognized globally for its powerful flavor and iconic metal dispenser. The brand has its roots in Belgium, where it was invented in 1986 by an entrepreneur in collaboration with a pharmaceutical company. Initially sold exclusively through pharmacies, its intense freshness and discreet format led to rapid international expansion.

In 1995, the Frisk brand was acquired by the Italian confectionery giant Perfetti, which later merged to become Perfetti Van Melle. Today, the product is distributed in numerous markets, including Japan, where it has achieved significant cultural and commercial success. While the original factory in Haasrode, Belgium, closed in 2016, the product continues to be manufactured in various global locations to serve its international consumer base. The brand is now a staple in the portfolio of Perfetti Van Melle, one of the world's largest confectionery manufacturers.

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