Amazfit

Amazfit is a globally recognized brand specializing in smart wearable technology, including smartwatches and fitness trackers. Launched in 2015, the brand was established by Huami Technology, a company that originally gained prominence as a key manufacturing partner for Xiaomi's wearable line. In 2021, the parent company rebranded to Zepp Health to better align its corporate identity with its health-focused mission and the Zepp brand it acquired in 2018.

While the company has deep roots in China, where its primary manufacturing and research facilities are located (specifically in Hefei and Beijing), Zepp Health operates as a global entity with a significant corporate presence in the Netherlands and the United States. The brand has successfully expanded to over 90 countries, positioning itself as a leader in AI-powered health monitoring and consumer electronics. Despite the similarity in name, Amazfit is entirely independent of Amazon, maintaining its own proprietary operating system and data ecosystems.