White King Surface Spray

White King is an iconic Australian brand that has been a staple in domestic cleaning for over a century. Originally famous for its bleach products, the brand has expanded into a wide range of surface cleaners, disinfectants, and laundry products.

Starting from late 2023 and into 2024, the brand underwent a significant ownership change. Pental Limited, the long-term Australian owner and manufacturer, divested its consumer products division to Selleys, which is a key business unit of the DuluxGroup. This move integrated White King into one of Australia's largest and most established home improvement and chemical manufacturing portfolios.

The product is primarily manufactured in Australia, specifically at the Shepparton facility in Victoria, which was part of the acquisition by DuluxGroup. This ensures the brand maintains its 'Australian Made' heritage while benefiting from the extensive distribution and R&D networks of its new parent company.