Bref Blue Active toilet cleaner

Bref is a leading global expert in toilet hygiene products, originating from the innovation-driven labs of the German giant Henkel. The brand first made its mark in 1968 in Germany with the launch of its pioneering toilet cleaning rim block. Since then, it has grown into a dominant market force across Europe and the ANZ region, known for its signature rim blocks and cleaning gels.

The specific product shown, Bref Blue Active, is manufactured in Hungary as indicated by the 'Made in Hungary' label visible on the packaging, though the brand is managed locally by Henkel's Australian and New Zealand divisions. Henkel maintains a robust supply chain with manufacturing facilities concentrated in Europe to serve its global markets.

Henkel remains the ultimate owner of the Bref brand. Based in Düsseldorf, Germany, Henkel is a multinational company with a lineage dating back to 1876. It operates through two major business units: Adhesive Technologies and Henkel Consumer Brands. The brand's local operations in Australia and New Zealand are handled by Henkel Australia Pty Ltd, ensuring that the German-originated technology meets local consumer standards.