Moroccanoil Soleil de Tanger Shower Gel

Moroccanoil is a global leader in argan oil-infused beauty products. The brand was inspired by an argan oil hair treatment discovered by co-founder Carmen Tal during a trip to Israel in the early 2000s. After acquiring the distribution rights and eventually the company in 2008, Tal and her husband Ofer Tal transformed the brand into an international household name, starting with their signature hair treatment and later expanding into body care collections like the Soleil de Tanger shower gel.

The brand's identity is deeply rooted in the Mediterranean, emphasizing the use of high-quality argan oil sourced from Morocco. Ownership remains private through Moroccanoil Israel, Ltd., which maintains a significant corporate presence in New York City. While its name suggests a Moroccan origin, the brand was established in Montreal and is fundamentally an Israeli success story, with the majority of its manufacturing occurring in facilities in northern Israel, supplemented by production sites in Europe and North America to meet global demand.