Jane Iredale cosmetics

Founded in 1994 by Jane Iredale, this eponymous brand revolutionized the beauty industry by introducing the first mineral-based makeup designed to provide skincare benefits. Originally developed to help actresses and models maintain healthy skin under heavy makeup, the brand became a staple in professional settings such as spas, salons, and medical offices due to its clean, non-comedogenic formulations.

While the brand is headquartered in the Berkshires of Massachusetts, and the majority of its makeup is manufactured in the United States, certain items like accessories (e.g., compacts) and specific color products may be sourced from South Korea, Mexico, or China. In 2019, the private equity firm San Francisco Equity Partners (SFEP) acquired a majority stake in the company to fuel its international expansion and digital growth, though the founder remains actively involved in product development.