Sportyfeel Crunchy Protein Bar

Sportyfeel is a private label sports nutrition brand primarily associated with the German discount supermarket chain Lidl. The brand was originally developed by Lidl Suomi (Lidl Finland) to cater to the fitness and health-conscious market in the Nordic region, though it is now distributed across various European markets where Lidl operates.

This specific "Crunchy Protein Bar" in Caramel Crisp flavor is manufactured by Prinsen B.V., a specialized Dutch producer of high-protein and dietetic food products based in Helmond, Netherlands. Prinsen B.V. is part of the Prinsen Berning group, one of the leading European contract manufacturers for active nutrition and weight management products. While the brand is managed locally by subsidiaries like Lidl Finland, the ultimate ownership lies with Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany.