Peluva Barefoot Shoes

Peluva is a minimalist footwear brand specializing in 'Barefoot 2.0' technology, characterized by individual toe slots, zero-drop soles, and a design meant to mimic the natural movement of the human foot. Founded in 2021 by Mark Sisson, a renowned health and fitness investigator and founder of Primal Kitchen, and his son Kyle Sisson, the brand was born out of a desire to merge the health benefits of barefoot living with modern style and comfort.

While the brand is headquartered in the United States and manages its design and research from California, its manufacturing is primarily outsourced to specialized footwear factories in China. This is common for modern athletic and minimalist shoe brands to ensure the precise construction required for their articulated five-toe designs. The brand remains family-owned and operated, maintaining a focus on ancestral health principles and functional fitness through its growing product lineup of trainers, loafers, and boots.