First Aid Universal Plasters

First Aid Universal Plasters is a budget-friendly wound care product primarily distributed by the European retail chain Action. The brand, simply named 'First Aid', is a private label specifically developed for Action to offer essential medical supplies at competitive prices. While the brand is managed from Action's headquarters in the Netherlands, the products themselves are manufactured in China, a common production site for high-volume healthcare consumables like adhesive bandages.

Ownership of the brand resides with Action (Action Service & Distribution B.V.), a leading non-food discount retailer that was originally founded in the Netherlands in 1993. Since 2011, Action has been under the majority ownership of 3i Group plc, a British multinational private equity and venture capital company. This ownership structure allows the brand to benefit from a vast international distribution network across several European countries, ensuring that First Aid products remain a staple in the personal care and health sections of their stores.