Pepsodent Flux toothpaste

Pepsodent is a historic oral care brand with a complex ownership legacy. Originally introduced in the United States in 1915 by the Pepsodent Company of Chicago, the brand became famous for its minty flavor and early marketing campaigns. In 1944, Unilever acquired the Pepsodent Company, significantly expanding its global presence.

Today, the brand's ownership is split: in the United States and Canada, the rights are owned by Church & Dwight, while Unilever continues to own and manage the brand in the rest of the world. In Nordic markets like Denmark, Pepsodent often collaborates with or features local dental brands like Flux, which is a specialized fluoride brand commonly found in pharmacies and supermarkets. This specific product, identified by its Unilever branding and characteristic packaging, is produced across Unilever's global manufacturing network to serve European markets.