Holie's Chewy Bar Amandel Speculaas

Holie's is a health-focused Dutch food brand founded in April 2018 by Merick Schoute and Valentijn van Santvoort in Amsterdam. The brand was established with the mission of 'positive change,' specifically targeting the elimination of hidden sugars and sweeteners in the breakfast cereal and snack segments.

Starting as a kitchen-table startup, Holie's has rapidly expanded to become a major player in the Dutch and Belgian health food markets. The company maintains a strong commitment to sustainability, operating as a B-Corp certified impact company that invests a portion of its profits into reforestation projects. While the brand is expanding internationally, specifically into the UK market with a London office, its production remains centered in the Netherlands and occasionally neighboring Germany to ensure high quality and localized distribution within Europe.