Hero B'tween Protein Muesli & Gezouten Pinda's

Hero B'tween is a specialized line of muesli and cereal bars marketed primarily in the Benelux region, particularly the Netherlands. The brand is an extension of the broader cereal bar portfolio managed by the Hero Group and is closely related to the well-known Corny brand in other European markets. B'tween bars are designed as convenient, on-the-go snacks, with the 'Protein' and 'Zero' sub-lines targeting health-conscious consumers looking for functional nutrition without added sugars.

The product is manufactured in Germany at the Schwartauer Werke facilities in Bad Schwartau. This production site is the primary hub for the group's snack bar division. The brand resides under the ownership of the Hero Group, a Swiss multinational established in 1886. Hero Group acquired a majority stake in Schwartauer Werke in 2002, centralizing its snack operations and allowing brands like B'tween to benefit from international distribution and specialized research and development in healthy snacking.