Stangen Weiss Bier

Stangen is a modern German beer brand designed with a minimalist aesthetic, famously featuring the stylized head of a stag. The word 'Stangen' itself refers to the antlers of a royal stag in German hunting terminology. The brand positions itself as a 'mainstream craft' beer, adhering to the traditional German Purity Law (Reinheitsgebot) which limits ingredients to water, malt, hops, and yeast.

While the brand is rooted in German tradition and is heavily exported, its production is strategically located to serve global markets. Most of its beer is brewed at the Oettinger Brewery in Gotha, Germany. However, for specific markets like China—one of its largest consumers—local production has been established to maintain accessibility and freshness while following German quality standards and original recipes.