Watchitude Slap Watch

Watchitude is a boutique lifestyle brand that rose to popularity for its vibrant and artistic 'slap' watches designed for children and tweens. The brand was founded in historic New Brunswick, New Jersey, USA, by brothers Albert and Daniel Hakim. They sought to innovate the children's accessory market by combining the nostalgia of 90s slap bracelets with modern, high-quality analog and digital watch movements.

While the brand is rooted in the United States, where all design, marketing, and corporate operations are handled at its headquarters in New Jersey, the actual manufacturing of the watches and silicon components takes place in China. This is common for small specialized electronic consumer goods to ensure diverse design availability and cost-efficiency. Watchitude LLC remains an independent, family-owned company, continuing to expand its product line to include Bluetooth speakers, fidget toys, and bags.