Quest Nutrition

Quest Nutrition is a prominent American health and lifestyle brand that revolutionized the high-protein snacking market. Founded in 2010 by Tom Bilyeu, Ron Penna, and Mike Osborn in a small kitchen in El Segundo, California, the brand quickly rose to fame with its flagship 'Quest Bar.' The company's rapid growth was fueled by early adoption of influencer marketing within the fitness community, focusing on products that offered high protein with minimal sugar and net carbohydrates.

In 2017, Quest Nutrition underwent a significant operational shift by closing its internal manufacturing facilities in Los Angeles and transitioning to a third-party contract manufacturing model. Today, its products are manufactured through a network of partners, primarily across the United States, to meet global demand.

In November 2019, Quest Nutrition was acquired in a $1 billion deal by The Simply Good Foods Company. This acquisition placed Quest alongside other health-focused brands like Atkins. As of 2026, Quest continues to operate as a core subsidiary of The Simply Good Foods Company, expanding beyond bars into a wide range of protein-rich snacks including chips, cookies, and iced coffee.