Cillit Bang Multi-Purpose Ultra Cleaning Paste

Cillit Bang is a globally recognized household cleaning brand, famous for its powerful formulas and the iconic 'Bang' marketing campaign. The brand was originally created by the British multinational consumer goods company Reckitt Benckiser (now Reckitt) in 2004, through the merger and rebranding of the existing Cillit and Bang product lines. The brand gained massive popularity in Europe and the UK, often associated with the character Barry Scott.

Historically, Cillit Bang has been manufactured across Reckitt's extensive European production network to serve local markets like Spain and Portugal. In a significant corporate shift in mid-2025, Reckitt reached an agreement to sell a majority stake (70%) of its 'Essential Home' division—which includes Cillit Bang, Air Wick, and Calgon—to the private equity firm Advent International. This move, finalized heading into 2026, established Advent International as the ultimate owner, though Reckitt retains a 30% minority interest. The brand continues to be a staple in the heavy-duty cleaning category, marketed for its effectiveness against grease, limescale, and tough stains.