Guuud Cola

Guuud Cola is a private-label soft drink brand primarily sold within the German retail market. It is specifically recognized as an own-brand offered by the discount supermarket chain Penny Markt. The product is designed as a low-calorie or sugar-reduced alternative to traditional colas, as indicated by the "Weniger Süß" (less sweet) label often found on its packaging.

The manufacturing of Guuud beverages is typically outsourced to large-scale German bottling companies that specialize in private-label production for major retail groups. As a brand exclusively managed and distributed by Penny, its strategic direction and availability are controlled by the corporate owners of the retail chain.

The brand is under the ultimate ownership of the REWE Group, one of Germany's leading trade and tourism cooperatives. Penny has been a subsidiary of the REWE Group since 1989, allowing the brand to leverage the group's extensive logistics and procurement network across Europe.