Aveo personal care

Aveo is a prominent private-label brand established by the German retail giant Müller Ltd. & Co. KG. Launched as a budget-friendly alternative to major global cosmetic brands, Aveo offers a sprawling range of personal care items, including liquid soaps, shower gels, hand creams, and facial care products.

Since its inception in Germany, the brand has expanded its presence across Europe wherever Müller stores operate, including Austria, Switzerland, Croatia, and Hungary. The manufacturing of Aveo products is primarily centered in Germany and neighboring European countries, adhering to the high standards of the European cosmetics market.

As of the 2020s and looking toward 2026, the brand remains under the ultimate ownership of its founder's company, the Müller Group. The company is headquartered in Ulm, Germany, with its holding structure registered in Vaduz, Liechtenstein. Aveo continues to be a cornerstone of Müller’s retail strategy, providing high-quality, regionally produced personal care solutions at accessible price points.