Baleaf sportswear

Baleaf is a contemporary sportswear brand that has gained international prominence as a digitally native athletic retailer. Founded in 2014 by Xu Muxuan (Lefee Xu), the brand was developed with a "cross-border e-commerce" vision, initially gaining traction as a top-selling yoga and activewear brand on platforms like Amazon. It is often referred to by consumers as an affordable alternative to high-end athleisure brands.

The brand's manufacturing is primarily centered in China, particularly in the Fujian province (Quanzhou and Xiamen), which is a global hub for sports apparel production. Baleaf utilizes a vertically integrated supply chain model, operating its own fabric, dyeing, and garment factories while also collaborating with external suppliers. In recent years, the company has heavily emphasized sustainability, incorporating Global Recycled Standard (GRS) certified materials such as recycled polyester from plastic bottles and recycled nylon from fishing nets into its collections.

Ownership of the Baleaf brand lies with the Junyi Group (also known as Xiamen Junyi or Xiamen Dream Supply Chain Co., Ltd.), headquartered in Xiamen, China. The company has successfully secured significant venture capital funding to fuel its global expansion, positioning itself as a major Chinese player in the international sportswear market.