Garcia Russo Jeans

Garcia is a renowned fashion brand with a unique heritage, often described as 'born in Italy and raised in the Netherlands.' The brand was founded in 1972 by Maurizio and Isabelle Garcia in Urbania, Italy, in a region known as the 'Valley of Jeans.' In the late 1970s, Dutch businessman Martin Kouwenberg began importing the jeans, leading to a partnership that eventually moved the brand's primary operations and growth to the Netherlands.

The 'Russo' model is one of the brand's popular fits, specifically designed as a regular-fit jean with a modern tapered leg. This model combines Italian design aesthetic with Dutch retail expertise. While the brand honors its Italian roots through its name and styling, it is managed as a Dutch enterprise with a strong international presence across Europe and North America.

Manufacturing for Garcia products occurs in various global locations typical of large-scale apparel brands, focusing on quality denim production. Ownership of the brand lies with the JOG Group, a Dutch fashion holding company that also operates other well-known retail banners like Jeans Centre and Chasin'.