Uncle Tobys Plus Iron

Uncle Tobys Plus Iron is a popular breakfast cereal in Australia, known for combining crunchy clusters and cashews to provide a source of fiber, whole grains, and essential minerals. The brand's history is deeply rooted in Australian heritage, dating back many decades as a staple of the local pantry.

The manufacturing of Uncle Tobys cereal products takes place primarily within Australia, with a major facility located in Wahgunyah, Victoria. This local production supports the brand's image as a home-grown choice for Australian families, emphasizing the use of high-quality local ingredients like Australian oats where possible.

Originally launched by the Parsons Brothers in the late 19th century, the Uncle Tobys brand has undergone various ownership changes over the years. Since 2006, the brand has been under the ultimate ownership of Nestlé, the Swiss multinational food and drink conglomerate. In the Oceania region, the brand is managed through a joint venture between Nestlé and General Mills known as Cereal Partners Worldwide (CPW).