Barum tires

Barum is a well-established brand in the automotive industry, recognized for producing high-quality and affordable tires. The brand's history dates back to 1948 in Czechoslovakia, formed through a merger of three major rubber-producing companies. This combination of expertise created a strong foundation for what would become one of Europe's most successful tire manufacturers.

In the early 1990s, Barum entered a strategic partnership with the German automotive giant Continental AG. This transition allowed Barum to access advanced research and development facilities, significantly improving the safety and performance of their product line. Today, Barum operates as a key brand within the Continental Group, maintaining its reputation for durability and 'good tires, good price.'

While the primary manufacturing hub remains in Otrokovice, Czech Republic—one of the largest tire manufacturing sites in Europe—the brand also benefits from Continental's global production network. Barum tires are now distributed worldwide, catering to consumer cars, SUVs, and vans with a focus on delivering reliable performance in both summer and winter conditions.