Jumbo Schil-mij-nietjes Peau Dorée potatoes

Schil-mij-nietjes (Dutch for 'Don't peel me') is a specialty potato brand sold primarily through the Dutch supermarket chain Jumbo. These specific potatoes, marketed under the 'Peau Dorée' (Golden Skin) variety, are selected for their thin, edible skins, encouraging consumers to cook and consume them without peeling to preserve vitamins and reduce food waste.

The brand is a private label initiative by Jumbo Groep Holding B.V., which is a family-owned Dutch retail organization. The potatoes are typically sourced and packed in the Netherlands, reflecting the country's strong agricultural heritage in potato cultivation. As a private label product, both the brand origin and its ultimate ownership remain tied to the Jumbo retail group, which has grown to become the second-largest supermarket chain in the Netherlands.