Micolor Liquid Detergent

Micolor is a prominent brand specializing in color-care laundry detergents. The brand was originally created in Spain to address the specific needs of preventing color transfer during washing. It quickly became a household name in the Iberian Peninsula for its 'Adiós al Separar' (Goodbye to Sorting) marketing campaigns.

Today, Micolor is part of the global portfolio of Henkel, a German multinational company. While the brand has its technological roots in Spain, manufacturing is carried out in several European facilities to serve local markets, with significant production still centered in Spain for the local and Mediterranean distribution. The brand remains a leader in the fabric care segment, focusing on anti-transfer technology and color preservation.