Viking Footwear rubber boots

Viking Footwear is a legendary Norwegian brand with a history dating back to 1920, when it was founded by Peter Mathias Røwde in Askim. The brand quickly became a staple in Scandinavia, known for producing high-quality rubber products capable of withstanding the harsh and wet Nordic climate. Its breakthrough came with the development of rubber boots and galoshes, which remains a core product line today following decades of innovation in waterproofing and grip technologies like UGC® (Ultimate Grip Concept).

While the brand is deeply rooted in Norway, its manufacturing has moved to specialized production facilities across Asia, primarily in Vietnam and China, to maintain global competitiveness. Ownership of the brand transitioned in modern times; in the early 21st century, it was acquired from the founding family by investment groups. Today, Viking Outdoor Footwear AS continues to operate as an independent entity under the ownership of private equity and investment interests, maintaining its headquarters in Lørenskog, Norway.