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Ayataka is a premium ready-to-drink green tea brand developed through a collaboration between Coca-Cola (Japan) Company, Ltd. and Kanbayashi Shunsho Honten, a prestigious tea master established in 1560 in Uji, Kyoto. Launched in 2007, the brand is known for its unique manufacturing process that allows the tea to contain 'nigori' (cloudiness), providing a taste and texture similar to tea brewed in a pot.
While the brand roots lie in centuries-old Japanese tea traditions, it is currently managed and distributed by the Coca-Cola system. Most products sold in the Japanese market are manufactured locally in Japan to ensure freshness and regional taste profiles. As a global brand under the Coca-Cola portfolio, it is also available in several other Asian markets including Singapore and Taiwan.
The ultimate owner is The Coca-Cola Company, based in the United States, which oversees the global strategy and intellectual property of the brand. Ayataka remains a flagship product in Coca-Cola’s non-carbonated tea category, emphasizing authentic Japanese tea-drinking experiences.
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