Panda All Natural Soft Liquorice

Panda is a world-renowned liquorice brand that originated in Finland in 1920. The brand began its journey at the SOK confectionery factory in Vaajakoski, where it was initially known for its high-quality chocolate and later for its iconic soft liquorice which was launched in the 1920s. The recipe for their famous liquorice contains only four ingredients, staying true to its 'all natural' heritage.

Today, Panda remains a staple of Finnish confectionery craft. While it has passed through various corporate hands over the decades, the production has stayed firmly rooted in its original home of Vaajakoski, Finland. This dedication to local manufacturing has helped maintain the specific texture and flavor profile that fans of the brand recognize globally.

Since 2021, the brand has been under the ownership of the Orkla Group, a leading Nordic supplier of consumer goods. Orkla acquired the brand as part of its strategy to consolidate strong Nordic food brands, ensuring that Panda continues to be a leading name in the natural confectionery market across Europe and North America.