Made O'Meter
Discover where a brand or product originates
AXA is a leading Nordic brand specializing in oat-based products, including oatmeal, muesli, and granola. The brand’s history dates back to the late 19th century, rooted in the steam mills of Sweden. It has long been a staple of Scandinavian breakfasts, known for promoting the nutritional benefits of wholegrain oats grown in the unique Nordic climate.
Today, AXA is a key brand within the Lantmännen Group, an agricultural cooperative owned by Swedish farmers. This ownership structure ensures that the brand maintains a close connection to its agricultural roots, with production facilities primarily located in Järna, Sweden, as well as sites in Moss, Norway, and Vejle, Denmark. The brand continues to focus on health-conscious innovations within the cereal category.
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