Ajax Universalspray

Ajax is a globally recognized household cleaning brand that has been a staple in homes for decades. Originally launched in the United States in the late 1940s, it gained fame for its scouring powders and later expanded into a wide range of liquid surface cleaners, sprays, and floor detergents.

Today, the brand is owned by the Colgate-Palmolive Company, a massive American multinational consumer products company. While the brand has American roots, Ajax products are manufactured in multiple facilities worldwide to serve regional markets. In the European market, production often occurs in various countries within the EU to ensure efficient distribution to local retailers.

The brand has recently transitioned toward more sustainable formulas, as seen with their '99% natural origin formula' labels, aiming to combine its traditional cleaning power with modern environmental considerations. In Denmark, the brand is distributed and managed under the Colgate-Palmolive regional umbrella.