Ülker Çizi Çıtır savory snacks

Ülker Çizi Çıtır is a popular baked savory snack from Turkey, known for its thin, crispy texture and savory flavor profiles. It is a modern extension of the classic Çizi cracker brand, which has been a staple in Turkish pantries for decades. The product is marketed as 'fırınlanmış' (oven-baked) rather than fried, appealing to consumers looking for lighter snack alternatives.

The brand is owned by Yıldız Holding, a global food and beverage conglomerate that has expanded its reach significantly through high-profile acquisitions. While the brand originated within the Turkish domestic market under the Ülker Sabri family legacy, it is now part of a massive portfolio that includes international icons such as Godiva and pladis (which houses brands like McVitie's). Manufacturing remains predominantly centered in Turkey, utilizing the company's extensive local production network to serve both domestic and international markets.