Made O'Meter
Discover where a brand or product originates
Levi's is an iconic American brand founded in 1853 by Levi Strauss in San Francisco, California. Known for inventing the blue jean, the brand is famous for its durable denim and the signature 'Two Horse' leather patch visible on the waistband.
While the brand was born in the United States, manufacturing is now globalized. Levi Strauss & Co. operates a vast supply chain with production facilities located in multiple countries including Vietnam, China, Mexico, Pakistan, and Egypt to serve different international markets. The brand remains under the ownership of Levi Strauss & Co., which returned to being a publicly traded company on the New York Stock Exchange in 2019.
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