Superdry jacket

Superdry is a distinctive British lifestyle brand known for its unique fusion of vintage Americana styling, Japanese-inspired graphics, and classic British tailoring. Founded in 2003, the brand gained international fame for its Windcheater jackets and high-quality casual wear. Despite the heavy use of Japanese kanji in its branding, the company is entirely British in origin.

While the brand was designed and founded in the United Kingdom, manufacturing is outsourced to a global network of suppliers. Production primarily takes place in countries such as China, India, Vietnam, and Turkey to leverage specialized textile manufacturing hubs. The brand remains under the ownership of Superdry plc, which continues to manage its global operations from its headquarters in Cheltenham, Gloucestershire.