Vale Lenticchie Mignon

Vale is a private label brand primarily found in Italian supermarkets that are part of the Selex Gruppo Commerciale network. The product shown is 'Lenticchie Mignon' (small lentils), which is a common staple in the Italian dry pantry category. These legumes are typically sourced and packaged within Italy to meet the quality standards of local consumer cooperatives.

The brand Vale serves as a dedicated line for high-quality products offered by the Selex group, which is a major player in the Italian large-scale retail sector. The ownership structure is cooperative, meaning the brand is managed by Selex Gruppo Commerciale on behalf of its member retailers. Production is often outsourced to specialized Italian agricultural processors who package the lentils under the Vale brand name.