Jack Wolfskin backpack

Jack Wolfskin is a premium German brand specializing in outdoor apparel and equipment. Founded in 1981 in Frankfurt by Ulrich Dausien, it has grown into one of the largest suppliers of outdoor goods in Europe. The brand is well-known for its 'paw print' logo and functional, weather-resistant products designed for hiking, trekking, and everyday outdoor use.

While the brand's identity and design are firmly rooted in Germany, manufacturing is carried out through a global supply chain, primarily in Asian countries such as Vietnam, China, and Cambodia. In 2019, the brand was acquired by Callaway Golf Company (now known as Topgolf Callaway Brands), a major American global sports equipment manufacturing company headquartered in Carlsbad, California. This acquisition integrated Jack Wolfskin into a large portfolio of active lifestyle brands.