Ayam Brand Oyster Sauce

Ayam Brand is one of the oldest and most iconic consumer brands in Southeast Asia, renowned for its diverse range of canned goods and sauces. Originally founded by Alfred Clouet in Singapore in 1892, the brand initially specialized in importing food for Europeans but soon pivoted to canning local delicacies such as sardines and mackerel. The brand is easily recognized by its distinctive rooster logo, which is a translation of the Malay word 'Ayam'.

Today, Ayam Brand is a leader in the Asian food market, emphasizing quality and sustainability. While the brand was born in Singapore, its primary manufacturing facilities are located in Thailand and Malaysia, where it utilizes high-quality local ingredients like fresh oysters for its sauces. This specific oyster sauce is noted for being produced without added MSG or preservatives, reflecting the brand's commitment to healthier food options.

The global operations and brand ownership are managed by the Denis Group, a family-owned multinational firm. The group has preserved the brand's heritage while expanding its reach across Europe, Australia, and the Middle East, ensuring that the 'Ayam' rooster remains a global symbol of authentic Asian flavors.