President's Choice Ultra Shake

President's Choice Ultra Shake is a high-calorie meal replacement beverage designed to provide balanced nutrition, featuring 14g of protein and 25 essential vitamins and minerals per serving. It is part of the extensive private label portfolio of Loblaw Companies Limited, Canada’s largest food retailer.

The brand was originally launched in the 1980s under the leadership of Dave Nichol and the George Weston Limited group to provide premium quality alternatives to national brands. The product is primarily manufactured in Canada to serve the domestic market, maintaining its status as one of the most recognizable and trusted house brands in the country. Ownership remains firmly with Loblaw Companies Limited, which operates a vast network of supermarkets including Loblaws, Real Canadian Superstore, and No Frills.