Made O'Meter
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BioSteel is a prominent sports nutrition brand that gained international recognition for its commitment to clean, high-quality ingredients. Originally founded in Canada by a former professional hockey player and a strength coach, the brand was built on the foundation of providing athletes with products free of artificial colors, flavors, and preservatives. The 'Clean Healthy Protein' line continues this legacy by offering high-protein, low-calorie shakes designed for muscle recovery and general wellness.
Over the years, the brand's ownership has transitioned through significant corporate changes. After being a darling of the sports world with numerous high-profile athlete endorsements, it was acquired by Canopy Growth Corporation. However, following a restructuring period in late 2023 and 2024, the brand was acquired by the Dan Crosby-led group (Coachwood Group) to continue its expansion in the North American market. Manufacturing is conducted across multiple locations in Canada and the United States to meet regional distribution demands, particularly through major warehouse retailers.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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