Super Coffee Protein+ RTD

Super Coffee is a wellness-focused beverage brand that gained significant recognition after appearing on the television show Shark Tank. The product line is characterized by its combination of Colombian coffee, MCT oil, and high protein content with zero added sugar, catering to health-conscious consumers and fitness enthusiasts.

The brand was founded by the DeCicco brothers, who initially brewed the batches in their college dorm room to provide a healthier energy alternative. Following its rapid growth, the company attracted major investment, including a substantial distribution partnership and minority stake from Anheuser-Busch InBev, which helped scale its presence across North America. Today, the brand continues to operate as an independent entity under the leadership of its founders while leveraging international distribution networks.