Made O'Meter
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Grenade is a leading sports nutrition brand that gained international fame for its innovative high-protein snacks. Originally founded in the United Kingdom in 2010 by Alan and Juliet Barratt, the brand launched with its iconic 'Thermo Detonator' weight management product before expanding into the globally successful 'Carb Killa' protein bar range. This specific product represents a high-profile collaboration with the OREO cookie brand, combining specialized sports nutrition with mainstream confectionery flavors.
In 2021, the brand's rapid growth led to its acquisition by Mondelez International, the global snacking giant that also owns the OREO brand. This synergy allowed for the creation of authentic OREO-flavored protein bars. Manufacturing is handled across multiple locations, primarily within Europe and North America to meet regional demand, utilizing advanced food technology to maintain the low-sugar, high-protein profile the brand is known for. Under the ownership of Mondelez, Grenade continues to operate as a specialized performance nutrition business within their broader portfolio.
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