Pequeñín baby wipes

Pequeñín is a leading hygiene brand specifically designed for infants, most recognized for its high-quality baby wipes and diapers. The brand was established in Colombia and has grown to become a household name across Latin America, specifically in regions such as Ecuador and Panama. The packaging shown features almond oil ('Almendra'), emphasizing skin care and dermatological safety for delicate skin.

The brand is a flagship label under the ownership of Grupo Familia, a major hygiene company based in Medellín, Colombia. In recent years, ownership has transitioned as the global hygiene giant Essity, headquartered in Sweden, increased its stake to become the ultimate owner. Today, the brand benefits from Swedish sustainable innovation while maintaining its deep Colombian roots in production and distribution.