Dulux Heritage Green Earth Paint

Dulux is arguably the most recognized paint brand in the world, tracing its origins back to the United Kingdom in the 1930s. The Heritage range, specifically the Velvet Matt Green Earth finish, is a premium interior paint designed to celebrate traditional design while utilizing modern chemical formulations for durability and depth of color. The brand was initially developed by Imperial Chemical Industries (ICI) in collaboration with DuPont, marking a significant evolution in house paint technology.

Today, the Dulux brand exists under a complex ownership structure following global acquisitions. In the United Kingdom and across most of Europe and South East Asia, the brand is owned by AkzoNobel, a Dutch multinational specializing in paints and coatings. However, in other regions like Australia and North America, the 'Dulux' trademark is owned by different entities, such as DuluxGroup or PPG, respectively. For the UK-based Green Earth product, manufacturing is centered in the UK, particularly at high-tech facilities such as the Ashington plant, which is considered one of the most sustainable paint factories in the world.