Dorset Cereals Muesli

Dorset Cereals is a premium breakfast cereal brand known for its high-quality muesli, granola, and porridge. The brand originated in the picturesque county of Dorset in the United Kingdom, where it began as a small-scale operation focused on natural ingredients and vibrant packaging.

Today, the products are primarily manufactured in the United Kingdom to maintain their heritage and quality standards. The brand has transitioned from a local British favorite to an international staple in the health and wellness breakfast category.

Ownership sits with Associated British Foods (ABF), a global food, ingredients, and retail giant headquartered in London. ABF manages Dorset Cereals under its grocery division, ensuring the brand maintains its distinct identity while benefiting from a global distribution network.