The Kooples Sport Apparel

The Kooples is a renowned French fashion house founded in 2008 by brothers Alexandre, Laurent, and Raphaël Elicha. The brand became famous for its 'rock 'n' roll' aesthetic and its unique marketing approach of dressing couples. The Kooples Sport was launched later as a dedicated line blending the brand's edgy DNA with premium sportswear and casual athletic elements.

Historically a family-run business, the brand underwent a significant transition in 2019 when it was acquired by the Swiss holding company Maus Frères (now MF Brands Group). Under MF Brands Group, The Kooples continues to operate as a high-end contemporary label alongside other iconic brands. Production is distributed globally across various specialized manufacturing hubs to ensure high quality and technical performance in their sports collections.