Ted Baker Sportswear

Ted Baker was established in 1988 in Glasgow, Scotland, initially as a specialist shirt brand. Over the decades, it evolved into a global lifestyle powerhouse known for its quirky British personality and signature prints. The brand expanded into the 'Ted Baker Sport' line to compete in the performance activewear market, blending technical fabrics like moisture-wicking synthetics with the brand's traditional floral and scalloped design aesthetics.

While the brand maintains its British heritage, manufacturing for Ted Baker apparel is outsourced globally to specialized textile hubs. Common production locations include China, Vietnam, Turkey, and Portugal, depending on the specific fabric requirements of the sportswear line.

In late 2022, the brand underwent a massive corporate shift when it was acquired by Authentic Brands Group (ABG). As of 2024 and looking toward 2026, the brand operates under a licensing model where ABG owns the intellectual property while third-party partners handle retail operations, ensuring the brand's survival through a more flexible corporate structure headquartered in the United States.